setx

The plan for the film. Read it once, say yes, and this is what gets built.

Projectsetx
How it gets madehyperframes
Canvas1:1
Languageen
Flowcarry-through. The primary seam is a sideways push, the same move that swaps the two photos inside a scene, so the film reads as one long pass across his job sites. Two accents: a push in toward the machine before the trust scene, and an iris opening onto the finished lot for the ending.
Run time0:30.0 over 5 scenes

What you get

Waiting for your yes

Say yes to this page and the film gets built exactly like this. Anything you want different, say it now: after the yes, every change needs a new note from you.

You are approving three things on this page: the order and length of the scenes, what each scene says and shows, and how the film flows from scene to scene.

s01 0:00.0 to 0:04.7 · 4.7s
starts from no-winner-exists seam out t-push-slide

This is your problem: land you cannot use.

Is your property overgrown, uneven, or difficult to use?

What you see

  • a wall of thick trees along a road, his own before photo, full frame before-roadside source/ad1/before-roadside.png
  • his mulcher nose to nose with the brush, the second picture mulcher-brush source/ad1/mulcher-brush.jpg
  • headline READY TO USE YOUR LAND?, look A script source/scripts-doc-14-09.txt

What moves

  • the photo drifts slowly forward with depth, never still fx-motes-depth
  • the second photo slides in from the right on the word 'difficult' t-push-slide
  • the orange bar draws itself above the headline m-draw-on
  • the headline rises into place as one block, steel white with the key words in orange cap-mask-rise
  • the headline leaves before the seam cap-exit

What you hear

  • 2.6s a diesel engine turns over and settles into a low idle from sound effect to generate: heavy diesel compact track loader starting, close, 2 seconds · chases the second photo slides in from the right on the word 'difficult'

What we check

  • the first photo fills the frame within half a second, so the hook is on screen at once screen check at 0.5s — .photo-a opacity is 1
  • the headline reads READY TO USE YOUR LAND? screen check at 2s — .hl text is READY TO USE YOUR LAND?
  • the slanted orange bar from his logo sits above the headline frame check at 2s — brightness in box 0.085, 0.655, 0.06 by 0.012 is in range
  • the mulcher photo is fully on by 3.6s screen check at 3.6s — .photo-b opacity is 1
  • no person stands on or beside a machine in this scene (his rule of 05/10: the man on the skid steer is out) eyes check at 2 frames a second — Is there a person standing on or next to a machine anywhere in this scene? Answer yes or no and give the time.
s02 0:04.7 to 0:10.9 · 6.2s
starts from no-winner-exists seam out t-dolly-in

SETX does exactly this, here, near you.

SETX Construction provides professional land clearing and grading throughout the Houston area.

What you see

  • his mulcher working between the trees, full frame mulcher-woods source/ad1/mulcher-woods.jpg
  • his excavator clearing a strip along a tree line, the second picture excavator-strip source/ad1/excavator-strip.png
  • headline LAND CLEARING AND GRADING, look A, with his logo small in the top left corner look-a https://setx-first-look.pages.dev

What moves

  • the photo drifts slowly forward with depth, never still fx-motes-depth
  • the second photo slides in from the right on the word 'grading' t-push-slide
  • the orange bar draws itself above the headline m-draw-on
  • the headline rises into place as one block, steel white with the key words in orange cap-mask-rise
  • the words AND GRADING take the orange as the voice says them cap-keyword-sweep
  • the headline leaves before the seam cap-exit

What you hear

  • 0.3s the mulcher head chewing through brush, low under the voice from sound effect to generate: forestry mulcher drum grinding brush, steady, 5 seconds · chases the photo drifts slowly forward with depth, never still

What we check

  • the headline reads LAND CLEARING AND GRADING screen check at 1.8s — .hl text is LAND CLEARING AND GRADING
  • the slanted orange bar from his logo sits above the headline frame check at 1.8s — brightness in box 0.085, 0.655, 0.06 by 0.012 is in range
  • his logo is up in the corner by 1.0s screen check at 1s — .logo-corner opacity is 1
  • the excavator photo is fully on by 4.6s screen check at 4.6s — .photo-b opacity is 1
  • no person stands on or beside a machine in this scene (his rule of 05/10: the man on the skid steer is out) eyes check at 2 frames a second — Is there a person standing on or next to a machine anywhere in this scene? Answer yes or no and give the time.
s03 0:10.9 to 0:17.5 · 6.6s
starts from no-winner-exists seam out t-push-slide

The whole job, in three steps: clear, level, prepare.

From removing trees and brush to leveling the ground and improving drainage,

What you see

  • his excavator lifting cleared debris, full frame excavator-debris source/ad1/excavator-debris.webp
  • a freshly graded lot with survey stakes, the second picture graded-lot source/ad1/graded-lot.png
  • three words CLEAR. LEVEL. PREPARE., look A script source/scripts-doc-14-09.txt

What moves

  • the photo drifts slowly forward with depth, never still fx-motes-depth
  • the three words arrive one at a time, each on its own voice phrase m-stagger-in
  • the graded lot slides in from the right as the voice says 'leveling the ground' t-push-slide
  • the orange bar draws itself above the headline m-draw-on
  • the headline leaves before the seam cap-exit

What you hear

  • 0.6s three soft low hits, one under each word from sound effect to generate: soft deep cinematic hit, short tail · chases the three words arrive one at a time, each on its own voice phrase

What we check

  • the headline reads CLEAR. LEVEL. PREPARE. screen check at 5.2s — .hl text is CLEAR. LEVEL. PREPARE.
  • only the first word is up at 1.2s, the others have not arrived screen check at 1.2s — .w3 opacity is 0
  • the graded lot is fully on by 4.0s, while the voice is on 'leveling the ground' screen check at 4s — .photo-b opacity is 1
  • the slanted orange bar from his logo sits above the headline frame check at 5.2s — brightness in box 0.085, 0.655, 0.06 by 0.012 is in range
s04 0:17.5 to 0:24.5 · 7.0s
starts from no-winner-exists seam out t-iris-reveal

You can trust them: 20 years, fully insured.

our experienced and fully insured team is ready to prepare your property the right way.

What you see

  • his tracked machine on the trailer, ready to roll, nobody in the picture machine-trailer source/ad1/machine-trailer.jpg
  • headline 20+ YEARS OF EXPERIENCE, the words his own site uses script source/scripts-doc-14-09.txt
  • second line FULLY INSURED, smaller, under it script source/scripts-doc-14-09.txt

What moves

  • the photo drifts slowly forward with depth, never still fx-motes-depth
  • the number counts up to 20+ m-count-up
  • the headline rises into place as one block, steel white with the key words in orange cap-mask-rise
  • the orange bar draws itself above the headline m-draw-on
  • FULLY INSURED pops in under the headline on the word 'insured' m-spring-pop
  • the camera pushes gently toward the machine through the hold t-dolly-in
  • the headline leaves before the seam cap-exit

What you hear

  • 2.2s one firm metal stamp as FULLY INSURED lands from sound effect to generate: short heavy metal stamp, dry · chases FULLY INSURED pops in under the headline on the word 'insured'

What we check

  • the headline reads 20+ YEARS OF EXPERIENCE screen check at 3s — .hl text is 20+ YEARS OF EXPERIENCE
  • the second line reads FULLY INSURED screen check at 3.2s — .sub text is FULLY INSURED
  • the slanted orange bar from his logo sits above the headline frame check at 3s — brightness in box 0.085, 0.655, 0.06 by 0.012 is in range
  • no person stands on or beside a machine in this scene (his rule of 05/10: the man on the skid steer is out) eyes check at 2 frames a second — Is there a person standing on or next to a machine anywhere in this scene? Answer yes or no and give the time.
s05 0:24.5 to 0:30.0 · 5.5s
starts from no-winner-exists seam out cut

Here is how to reach them, right now.

Call SETX Construction today for a free estimate.

What you see

  • the wide, clean, finished lot, darkened so the words read cleared-wide source/ad1/cleared-wide.png
  • his logo, large, centred logo source/ad1/logo.png
  • GET A FREE ESTIMATE and the phone (888) 795 7757, which he confirmed on 05/10 script source/scripts-doc-14-09.txt
  • an orange button with his own line: Tap below to schedule a call with a SETX Construction consultant made up his request of 14/09 in the chat, not in the script doc: a 'click the link below' call line at the end

What moves

  • the photo drifts slowly forward with depth, never still fx-motes-depth
  • the finished lot opens from the centre t-iris-reveal
  • one sweep of light crosses his logo fx-shimmer-sweep
  • the phone number arrives large cap-scale-in
  • the orange button pops in last m-spring-pop
  • everything holds and breathes to the end m-breath

What you hear

  • 0.9s a soft bright shine as the light crosses the logo from sound effect to generate: soft metallic shimmer, short · chases one sweep of light crosses his logo

What we check

  • his logo is fully up by 1.0s screen check at 1s — .end-logo opacity is 1
  • the phone number reads (888) 795 7757 screen check at 2.6s — .phone text is (888) 795 7757
  • the button carries his own call line screen check at 3.6s — .btn text is Tap below to schedule a call with a SETX Construction consultant
  • the button is his orange frame check at 4s — brightness in box 0.2, 0.74, 0.6 by 0.03 is in range
  • the end card holds still and readable for the last 1.5 seconds screen check at 5.3s — .phone opacity is 1

Files and links this film may use